Life Musings

I'm absolutely shocked at the number of people who don't understand this concept. If you're developing some marketing material, run it by some people before you publish it! I'm not talking about your design team, the people who developed it. Rather, get opinions from outsiders -- secretaries, executives, people on the street. You need an outside opinion!

I don't care if it's a flyer, a trifold brochure, a folder of handouts, an electronic newsletter, or a website. Get multiple outside opinions!

Of course, it helps to consult a few people who are well-informed on the psychology of advertising. I don't deny that. However, the best materials are developed by people who are humble enough to seek input from others. Sadly, some people think, "I know what I'm doing!" and so they whip something up without soliciting feedback. It's foolish and dumb.